A Lithuanian prepaid mobile card for the youth EŽYS wanted to tell it’s users that recently it became a part of the TELIA – the most advanced telecommunications company in the country. Which meant that the brand could now provide the fastest internet of all the competitors.
We realised that the internet really changed everyone’s life and for the younger generation it was actually the thing that thought them almost everything they know. That’s why we launched a campaign that was talking about these exact topics.
The main media – TVC, talked about how it seems like a minute ago the things where different, but now internet changed everything. And it doesn’t matter what the future brings, with it we are ready for anything.
The TVC was supported by a full media package, but the one thing that stood out the most was the special episode of GIGO KLUBAS – a video blog series from EŽYS starring the face of the brand – Ema. The series of GIGO KLUBAS usually talks about the topics that are close to internet and mobile themes, so we did a special episode where Ema gives a tribute to all the weird things that internet has thought her.