The cold during the winter time in Lithuania sometimes gets hard to cope with. That’s why travel agency Novaturas decided to give people a chance to get away somewhere warm by giving a 50% off for trips to southern destinations. Although this is a great offer, a lot of travel agencies advertise warm destinations during the winter time, so the ad needed to stand out for the audience to notice it.

We decided to show a bit comically exaggerated but real human situations that happen in a household or an office during the winter and executed it with a minimalistic art direction which is very different from the cliché visuals of palm trees and sandy beaches usual to the market.