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    Novaturas print campaign

    Travel agency ads that seeks to stop your shivering

    Challenge

    The cold during the winter time in Lithuania sometimes gets hard to cope with. That’s why travel agency Novaturas decided to give people a chance to get away somewhere warm by giving a 50% off for trips to southern destinations. Although this is a great offer, a lot of travel agencies advertise warm destinations during the winter time, so the ad needed to stand out for the audience to notice it.

    Solution

    We decided to show a bit comically exaggerated but real human situations that happen in a household or an office during the winter and executed it with a minimalistic art direction which is very different from the cliché visuals of palm trees and sandy beaches usual to the market.

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