Ogmia City is a small neighbourhood in Vilnius filled with a variety of different shops for every need. Clothing outlets take an especially big part of the shops here and together are called Outlet Park. Outlet Park wanted to announce a special weekend where every shop will give additional discount on the shoes, starting from 20%
During this sale the prices of shoes drop so low, that your jaw goes down with them. We’ve found a visual simile between dropped jaw and a shoe and used it to emphasise the two main elements of the deal – low prices and, of course, shoes.