Although DLIGHT is a well-known light beer cocktail in Lithuania, a brand felt that it lacks ability to catch a customers eye in the shelf and doesn’t really live up to it’s reputation as the most colourful brand out there.That’s why it kicked this summer off with the new looks and an additional taste giving us the challenge to present it to the public.
With the restrictions on alcohol advertising getting stricter every day, we decided to talk less and take the visual path to communicate the emotional stand point of the brand. The result of this approach was a fast pace video where all the action happens in the hole at the middle of the frame. We took the colours and patterns from the new labels to represent the new looks and used cactus and mango as the main stars of the video to introduce the new taste. At the end of the video the hole got covered with a bottle cap and the frame flipped to the packshot revealing, that all these emotions fit inside the DLIGHT bottle.
Based on the visuals from the video we also created the new website and online banners as well as the visual style and content for the social media pages.
Imagery for social media
Peak hole visuals extended from the video to the wide oceans of social media.
Animated banners introducing new looks, new taste and a new button to click on.
Interior uplift to the Dlight’s home on the world wide web.